Turning a plain template into a page built to convert. A product page redesign for Luma Nutrition's Berberine 1,200mg. We gave a plain, text-heavy template a bold brand look, a clearer offer and proof at every step.
- Client
- Luma Nutrition
- Industry
- Supplements
- Scope
- eCommerce, Shopify, UI/UX Design, CRO
- Timeline
- 6 weeks
Luma's plain, text-heavy template buried its best proof. We rebuilt the buy box around Subscribe & Save, brought the clinical dose and lab testing up front, and gave the page a bold brand look.
The problem
Strong proof, buried in a plain template.
Luma had a full clinical dose and third-party lab testing, but the product page didn't show it.
- 01Text-heavy template that looked like every other supplement store
- 02Clinical dose and lab testing hidden below the fold
- 03No clear Subscribe & Save offer in the buy box
- 04Founder story missing from the page
The solution
A buy box and a page built around what makes Luma different.
Subscribe & Save first, proof at every step.
We rebuilt the buy box around Subscribe & Save with clear per-serving pricing, brought the clinical dose, lab testing and founder story up front, and gave the page a bold brand look.
Subscribe & Save buy box with clear per-serving pricing. Lab testing, clinical dose and founder story brought up front. Bold brand look that sets Luma apart from generic supplement stores.
Our approach
Proof first. Offer second. Brand throughout.
Every section answers one buyer question before the next one comes up.
We started with the buy box: servings, frequency and savings in one place, so the subscription is the obvious choice.
Below it, the page tells the story in order — the full dose, the lab results, the founder — in Luma's own bold look.
Before & after
Review
Words from the client
“Our old product page looked like every other supplement store. Convert Studio rebuilt it around what makes Luma different, the full clinical dose, the lab testing and our story, and the page finally feels like our brand.”
Jake Langley
Founder, Luma Nutrition
+42%
2%
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