A 1909 outfitter, given a homepage to match. A concept homepage redesign for Robert Old, a family-run luxury menswear store in Bournemouth since 1909, built to let the clothes and the heritage lead.
- Client
- Concept redesign
- Industry
- Menswear
- Scope
- Concept, eCommerce, Shopify, UI/UX Design
Robert Old stocks the world's finest menswear across three floors, but its homepage buried that under dense menus, repeated brand blocks and competing product grids. This self-initiated concept keeps Robert Old's own colours and leads with large editorial imagery, clear collection paths for cashmere, footwear, tailoring and coats, and the store's 1909 story.
The problem
The world's finest menswear, buried under menus.
Robert Old stocks the world's finest menswear across three floors, but its homepage hid that.
- 01Dense menus at the top of the page
- 02Repeated brand blocks
- 03Competing product grids
- 04The store's 1909 heritage not told
The solution
A 1909 outfitter, given a homepage to match.
Editorial imagery and clear collection paths.
This self-initiated concept keeps Robert Old's own colours and leads with large editorial imagery, clear collection paths for cashmere, footwear, tailoring and coats, and the store's 1909 story.
Editorial, image-led layout that feels like a luxury outfitter. Clear shopping paths by collection instead of repeated grids. Heritage, made-to-measure and the Bournemouth store brought forward.
Our approach
Let the clothes and the heritage lead.
A luxury outfitter feel, without losing the shop.
Large editorial images set the tone, with clear routes into cashmere, footwear, tailoring and coats instead of repeated grids.
Heritage, made-to-measure and the Bournemouth store are brought forward so the story supports the shopping.
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