Built for riders, not for scrolling. A concept homepage redesign for Triumph Direct, the official Triumph clothing and accessories store run by Laguna Motorcycles, built to get riders to the gear faster.
- Client
- Concept redesign
- Industry
- Motorcycle Apparel
- Scope
- Concept, eCommerce, Shopify, UI/UX Design
Triumph Direct sells official Triumph riding gear, clothing and accessories, but its homepage stacked three promo banners before any products, used dead placeholder links and showcased a narrow range. This self-initiated concept leads with one bold collection, then clear paths by collection, new arrivals, riding gear by type and accessories matched to each bike model.
The problem
Three banners before a single product.
Triumph Direct sells official Triumph riding gear, clothing and accessories, but its homepage made riders scroll past promos first.
- 01Three promo banners before any products
- 02Dead placeholder links
- 03A narrow range on show
- 04Accessories not organised by bike model
The solution
Built for riders, not for scrolling.
One bold collection, then clear paths.
This self-initiated concept leads with one bold collection, then clear paths by collection, new arrivals, riding gear by type and accessories matched to each bike model.
Products and collections reached in the first scroll. Accessories organised by bike model, from Speed 400 to Trident 660. Bold, dark editorial look that fits the Triumph brand.
Our approach
Gear first, in the first scroll.
A dark editorial look that fits Triumph.
One hero collection replaces the stacked banners, with products and collections reached in the first scroll.
Riding gear is grouped by type and accessories by bike model, from Speed 400 to Trident 660.
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